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Great Answers to Tough Questions at Work by Michael Dodd

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Chapter 2Crafting the Right Message to Underpin Every Answer

I was walking through a clearing in an English wood when two hyperactive, fluffy young husky-like Samoyeds bounded into view.

I'm not particularly dog-orientated, but I couldn't help thinking these bouncy puppies were especially adorable and particularly “pattable”.

However, contrary to first appearances, they weren't interested in getting attention from me.

They headed straight for me, but then shot right past and began whisking around in big circles sniffing furiously at the ground and seeming somewhat perturbed.

When the puffed-out owner caught up with them he explained: “They're confused – because they can't find your dog.”

If I were to really connect with his Samoyeds I needed ...

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