Chapter 9Conveying Your Answers to Different Personality Types

Let yourself imagine you're working for an ambitious new international charity. It has put together a bold proposal to ensure everyone on the planet will in future have access to clean drinking water. The proposition needs high-level support in order to become reality. The heads of the charity have targeted four influential world figures who are, or were once, in powerful positions. The hope is to persuade them to personally endorse the plan. But in seeking to get the leaders and former leaders on board, you can expect loads of tough questions from each of them.

The charity has sent the four big names exactly the same written information. The case mounted has been strong enough ...

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