The Presentation

The team was getting closer to its first presentation. Blake shared with them Ms. Barnwell’s ideas about the short-term audience and the long-term audience. The team liked the concept. As they made their final preparations, they were trying to decide who would actually do the presentation. After an hour of pros and cons, the team decided to have three presenters. Sam would set the context, Blake would present the “state of the industry,” and the senior marketing person on the team would present the team’s recommendations.

Blake was honored to have been given the chance to present to the short-term audience: the senior leadership. He certainly didn’t want to overplay it in his own mind, but in some way, it felt like he would be ...

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