There are many ways to climb a mountain. Setting a goal to reach the summit can inspire, but the destination alone won’t tell you which trail to take. Unfortunately, that’s exactly what happens too often in business. When only results are rewarded even the most talented may take the wrong route—shortcuts that undermine larger business objectives. In a well-designed culture, the end should never justify the means.

The peak of any business is purpose, but without guides, it is hard to know which way is best. The path to the top must be ...

Get Great Mondays: How to Design a Company Culture Employees Love now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.