Introduction

The Greening of Commerce

These days, you can't turn on a television or radio, search the Internet, or pick up a newspaper without hearing about the environment. News of a natural disaster, the extinction of a species, rising temperatures, melting glaciers—there is no escaping it no matter where you turn. Although this new focus on the environment is a good thing, one that brings to light the seriousness of the fact that the planet may be in dire straits, there is a downside. Unfortunately, we are inundated with so many issues, concerns, and crises that we may have a hard time weeding out the real issues and understanding how to deal with them, so that real progress can be made.

Whatever Happened to the Ozone Layer?

Only a few years ...

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