1 GREEN IT AS A BUSINESS STRATEGY
Green IT is recognised as a means to deliver on most environmental and social commitments. However, unless it is fully integrated in business practices to become business as usual, it risks becoming another corporate and political buzzword. Martin Jackson, CEO of BWC, explains why organisations should be placing green IT at the heart of business strategy.
The IT industry appears to be at odds with itself. On the one hand, it is embracing commercial opportunities to develop green technology and IT enablers that help to cut down carbon emissions to meet country commitments. On the other hand, it has not yet pushed hard enough to ensure that green IT strategies and concepts are integrated into business strategies. ...
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