CHAPTER 5
Get (Your People) Engaged
Ray Anderson, the founder of sustainability leader Interface Inc., has said many times that a green focus rescued the company during tough times. Getting lean saved Interface hundreds of millions of dollars, which helped it survive the post-Internet-bubble downturn that hit the commercial flooring business hard. But another aspect of sustainability helped. As Anderson told an audience at the Rocky Mountain Institute, “In my fifty-two years in business, I’ve never seen an issue galvanize people in a company like sustainability.”
Employees are the key to growth in good times and survival in bad. If they’re on board, they can keep the company afloat and help it prepare for a stronger future. In these times ...
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