Green Recovery

ConclusionSurvival, Relevance, and Advantage

In tough economic times, we’re all faced with hard choices about how to allocate scarce resources. It may seem as if you can’t tackle everything this book suggests all at once. You might think that looking for opportunities to get lean sounds good, but all that data collection, engagement, and innovation work can wait. A more limited approach will certainly yield some benefits, but you’d miss the game-changing opportunity.

These four paths to a green recovery reinforce each other, so you’ll get the most value out of acting on all of them. As you can see in my green recovery framework (see figure that follows), getting smart and getting engaged provide the underpinning for the more tangible value ...