Best Practices and Conclusions
The Sustainable Brands Imperative
Interest in greener products is on the rise. We have seen, through numerous studies, that customers want products that are environmentally friendly and they want to purchase from businesses that operate in an ethical manner. According to a study conducted by Cone Communications that included nearly 10,000 citizens in nine of the largest countries in the world, 84% of global consumers say they seek out responsible products whenever possible. (SB 2016)
Why are consumers interested in purchasing greener products? Both business-to-consumer and business-to-business (B2B) consumers are responding to the global green explosion. I believe that the heightened awareness of global environmental ...
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