Green marketing is quickly becoming more of a mainstream necessity rather than an initiative to be taken by proactive companies or those with a niche green product line. We are seeing green marketing occurring in all types of products and industries. It’s not just the firms that sell direct to consumers that have to be concerned with this new marketing; suppliers of all types of products must start heeding this macro trend that doesn’t seem to be subsiding, even during a global economic slowdown. Companies are seeing a need to develop greener products in all parts of business; consumer products, chemicals, electrical products, medical products, and even pharmaceuticals.
In working for a company ...
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