Marketing Green: Best Practices from OgilvyEarth
John Jowers, and Ivellisse Morales
It was a different world when David Ogilvy started Ogilvy & Mather in 1948 (Figure 8.1). World War II had ended. The soldiers had returned home. Manufacturing went from churning out war equipment to producing goods that made life a little bit easier. Brands were finding new ways to meet customer’s needs, and the American people responded enthusiastically. The economy was stronger than ever.
FIGURE 8.1
Photograph © Ogilvy & Mather, all rights reserved.
Back then, advertising was art and copy. But in the decades that followed, the ...
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