Forging a Shared Direction

If a leader's higher purpose answers “why” people and companies are in business, then the question of “where” they are going is answered with a shared direction. A shared direction gives people a goal to shoot for and offers a path for hitting that target. A healthy leader brings people together to push for a common goal, something everyone can commit to—an inspirational objective that is bold enough to challenge people and bring out the best in them.

There are an endless number of directions an organization can pursue—from the tangible, like market share or profitability, to the intangible, like reputation or impact. As you will discover in the profile of Alan Mulally, sometimes the direction is vital to ...

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