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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies by Josh Bernoff, Charlene Li

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What real readers are saying about Groundswell:

Groundswell remains the most powerful and inspiring account I have ever read on the cultural changes seeping into our world because of the digital revolution that is underway. Bernoff and Li’s book is the reason I gave up a career in traditional media relations and became a ‘head of digital’—so it’s genuinely not an exaggeration to say it changed my life!” (Michael Taggart, Head of Digital and Social, MRM, Brighton, UK)

“I've been recommending Groundswell since it came out—to executives who are not tech savvy and any managers, students, and strategically minded people looking to make a real impact. I use examples from the book constantly. As far as I’ve seen, it’s the best book on social media ...

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