20 Online Communities and Big Data
Jeremy Foote and Sohyeon Hwang
Chapter Objectives
Understand the key features of online communities.
Understand how group processes are influenced by the features of online communities.
Understand how digital trace data can be used (and misused) in studying online communities.
Introduction
In January of 2021, a number of members of the Reddit community “r/wallstreetbets” argued that stock in the retail video game store GameStop was underpriced. Perhaps more importantly, they pointed out that wealthy hedge funds had “shorted” the stock. When shorting a stock, a hedge fund borrows shares of the stock from a broker and sells them immediately, hoping to buy the stock later at ...
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