5Creating partnerships with nonprofits
Businesses have a long tradition of contributing to the health and vitality of the community by supporting local nonprofit organizations, such as human service agencies, environmental groups, schools, and youth organizations. For some business leaders the motivation to give is rooted in a genuine interest in supporting the community. For others, contributions are a public relations tool undertaken out of pure self-interest. We suggest that you can embrace both motivations.
You might ask, “Who cares what the motivation is?” We believe that motives do matter; they reflect your company’s values, which last through changes in personnel and programs. The key is finding a contribution strategy that communicates ...
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