Chapter 6Strategic Planning
Effective strategic planning (or what we refer to as “strategic organizational development planning”) plays a critical role in long-term organizational success. It is not only an important tool for managing organizations; it is also part of the process through which organizations make the transition from one stage of growth to the next.
Strategic planning is one of the major tools by which management can create a shared vision of what a company (whether for-profit or nonprofit) wants to become. The strategic planning process can also help to shape the corporate culture. The very act of instituting such a process, when one was not used in the past, signals to the organization's members that things are changing—that ...
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