Chapter 10Corporate Culture Management

This chapter focuses on the nature and tools for managing corporate culture to build sustainably successful organizations®. We will discuss the nature of corporate culture, and then describe the key elements of corporate culture and how culture is manifested in organizations. Next, we provide a description of how culture changes and how this change process can be managed to maintain an organization's effectiveness as it grows over time. We also provide case examples of the steps that several corporations took to begin effectively managing their corporate cultures. In the final section of this chapter, we describe the nature of corporate culture at different stages of growth.

Although the concept of corporate ...

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