Understanding the Customer
Learning about your company's customers should also be a part of your initial assessment. Talk with sales and marketing teams to understand the company's typical customers. Work with sales to set up visits and listen in on sales calls.
Discuss the following with sales and marketing teams:
Customer satisfaction
Customer perception of product qualities and features
Customer purchasing concerns and value propositions
Spend some time with key customers to understand their use of the product. Communication will provide insights into how customers perceive your product. Learn about the industry served by your product. Information from sales and marketing teams can help.
Chapter 12 covers understanding the customer in more detail. ...
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