Product Definition Contents

As you strive to define your product, create a document that outlines product specifications, and continue to update this document as you work with marketing staff and customers to refine the focus. Sketches and notes might be useful for initial discussions, but they will not provide sufficient background data for the future as you are required to make revisions and improvements.

Small companies benefit from short, concise definitions rather than formal specifications. Instead of creating a complex specification that's time consuming to create and maintain and difficult to read, create your product definition with readability and idea sharing in mind.

Simple definitions improve development agility. Follow these general ...

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