A well-defined and well-built release process is vital to getting your company's software product into your customers' hands. In fact, the method you use to deliver the code is not as important as the release process you use to prepare it for delivery. A weak release process can not only add delays and unpredictability to your product delivery, but it can result in a low-quality product and a tarnished company image.

Small companies often have weak release processes because management doesn't realize the value of a well-defined plan. A company's release process isn't considered as important as product development and sales. Although the release process doesn't affect a company's short-term bottom line, ignoring its importance ...

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