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Growing Software by Louis Testa

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Chapter 18. SETTING THE DIRECTION

The development manager must oversee the product and technical directions for the development team; he also works with marketing to set the product direction for the company. Developing the direction should be a collaborative effort that involves the technical leaders of the sales, marketing, and development teams. Important considerations in setting product direction include market requirements, customer requirements, industry technical direction, and company needs.

If you fail to set the direction, the direction will be set for you by default. Without specific direction, engineers can be influenced and motivated by factors that are not particularly business focused, such as the thrill of working with new technologies ...

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