The Killer of Scale

“Does a ship sail to its destination no better than a log drifts nowhither? . . . And there you have our difference: to be in hell is to drift: to be in heaven is to steer.”


“This is what killed our scale!” said the head of strategy, pointing to one of our charts.

We were sitting in a conference room, located on the ground floor of the company’s headquarters. One entire wall was glass, providing a cheery view of the bright skies and corporate campus grounds. Outside there were still traces of a recent snowfall, streaks of white on the landscaped lawn.

It was a familiar scene, the two of us gathered in a boardroom with the head of strategy, the leader of product ...

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