Growth Product Manager's Handbook

5

Setting the Stage for a Powerful Product-Led Enterprise

In today’s highly competitive business landscape, adopting a product-led strategy is imperative for companies aiming to gain an edge and achieve hypergrowth. However, truly transforming into a product-led enterprise requires more than just developing great products—it necessitates creating an organization-wide culture and processes that revolve around the product experience and customer needs.

This chapter will provide an in-depth look at how growth product managers (GPMs) can spearhead and sustain this transition. We will examine the integral role GPMs play in establishing a clear product vision across the organization and rallying teams around it. The importance of fostering a customer-centric, ...