14 Event Marketing: Screenings, Festivals, Film Markets & Other Events

Unlike most other branding, marketing and promotional activities, the strength of event marketing does not come from its ability to reach broad audiences of tens of thousands of friends and fans. Instead, events – such as wrap parties, film festivals, awards ceremonies, film markets, premiers and screenings – provide filmmakers the opportunity to interact, meet and reconnect directly with fans, influencers, sales agents, producer’s representatives, distributors, co-producers, investors, product placement consultants and other potential members of your professional network and audience.

In addition to meeting face-to-face with fans and industry professionals, many events provide ...

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