16 Distribution

Today’s independent filmmakers face a continually evolving, and occasionally frightening, environment in which to sell and distribute their films. In addition to rapidly changing distribution channels, an explosion in feature film production has resulted in intense competition among films and a significant shift in negotiating power from filmmakers and independent studios to distributors and other film buyers.

To overcome these challenges, it’s critical to identify and understand your main objectives with regard to your film and its distribution. And, while the objective of the majority of independent films is to generate and maximize a financial profit, the goals of other films may not be strictly monetary.

For instance, many ...

Get Guerrilla Film Marketing now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.