While a strong brand is an important tool for independent films and filmmakers, it is still only a tool. Until your audience engages (or interacts) with your brand, it will never fulfill its true potential.
An engaged audience forms a richer, more meaningful connection with a brand, they are more likely to offer positive ratings and reviews, and tend to be strong brand advocates – amplifying your message to a broader audience through social media posts, forum comments and word-of-mouth.
As a result, a small but growing number of independent filmmakers are beginning to embrace the many benefits of audience engagement.
In contrast, major studios have historically assaulted us with television and ...