CHAPTER 2

Know Your Opponent

Fas est ab hoste doceri

(One should learn, even from one’s enemies.)

Ovid, Roman Poet 43 BC–17AD

In this section, I will attempt to surmise the different types of animals that you will encounter within the corporate jungle. I have done this by observing the animals’ behavior in the wild and have attempted to establish their motivations and, ultimately, their personalities.

As stated in the previous chapter, the wild jungle contains fierce competition for every resource, and the corporate jungle is no different, so you must know your opponent and never underestimate them.

I am also making a distinction between “opponent” and “enemy,” because having an enemy implies some level of history and emotion that is not always ...

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