Chapter 2
Understand your behaviour
Insights from behavioural finance
The opportunity to hold wide-ranging investment seminars with wealthy families or institutional investors is one of the privileges that can go with the role of an investment strategy adviser. They are invaluable opportunities to listen and to learn from investors about their goals, experiences and preferences. But sometimes it is possible to hear something and still not understand. On the wall of my office is a framed 500,000 Reichs-mark note, which was issued by the German central bank in 1923 during the hyperinflation that destroyed much of the private wealth of German families. It was given to me by an investor whose family decided to implement an equity-oriented strategy ...
