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Habit: The 95% of Behavior Marketers Ignore by Neale Martin

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Public Relations

Public relations (PR) needs some good public relations. Viewed by many as the last refuge of scoundrels, PR is grossly misunderstood by the general public. As such, the potential of PR to help position the brand positively in the customer’s habitual and executive minds is often neglected.

PR has several components that can effectively work with the rest of a marketing campaign to build a positive brand or company image. In general, PR seeks to create a positive impression of an organization or a product with the public. To do this, PR works with the media and often provides information to reporters, even to the point of writing entire articles for newspaper and magazines and creating video for television broadcasts. Because ...

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