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Habit: The 95% of Behavior Marketers Ignore by Neale Martin

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Habits and Product Development

Taking a product from the drawing board and getting it ready for the market is a daunting process. Although the designers might have had a clear vision of a product’s purpose, it is difficult for that vision to survive when it must go through an organization’s silos, processes, and procedures. Not only do new products need to compete in the marketplace, but they must also compete internally for resources. This process often results in trade-offs that rob a product of its potential.

If a project manager takes a habit-forming view, then the product development process can prioritize around behavioral outcomes. Companies that consistently bring successful new products into the marketplace are able to bind what the ...

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