O'Reilly logo

Habit: The 95% of Behavior Marketers Ignore by Neale Martin

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Product Launch: Creating Mental Models and Building Habits

Launching a product is similar to launching a rocket—you have to break the tremendous inertia that is holding a body at rest. Getting a product to be noticed in the cluttered and clamorous marketplace takes a coordinated effort among sales, marketing, and distribution. If it’s a consumer product, launches might involve millions in advertising and heavy promotional spending. Business products typically launch with less fanfare, but instead have large-scale efforts directed at direct sales and customer education.

Successful launches grab the attention of the executive mind. Companies not only want their new products noticed; they also want potential customers to go through as much of the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required