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Habit: The 95% of Behavior Marketers Ignore by Neale Martin

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7. Of Google and Cigarettes

“We don’t sell Tic Tacs; we sell cigarettes. And they’re cool, and available ... and addictive. The job is almost done for you.”

BR in Thank You for Smoking

Cigarettes will kill you. They will give you cancer. They will give you emphysema. They make your breath stink. When you smoke, little lines become etched around your mouth. You can know and believe all this, but if you are addicted to cigarettes, it doesn’t matter. Consciously, you are convinced that cigarettes are a threat to your life, but your unconscious keeps reaching for the pack in your pocket or purse.

Within a year of surgery, almost half of lung cancer patients return to smoking. The enormity of that statistic vividly illustrates the power of the ...

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