4 The hack and the gift

In 2013, David Wall was contracting to AMP, Australia’s oldest financial services company, helping to build its Hub intranet. Wall, a UX designer, was tasked with creating an engaging online environment to enable AMP staff to exchange information. Privately, he felt sure that the real potential of the intranet lay in fostering human connection and face-to-face collaboration. When AMP launched an Innovation Challenge, asking employees to come up with internally or externally focused innovations for the company, Wall decided to pursue this intuition. He proposed the idea of a company-wide knowledge-sharing community that used the intranet. Wall called the project ‘Gifter’.

The value of an intranet, from management’s ...

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