Hacking Digital: Best Practices to Implement and Accelerate Your Business Transformation

CHAPTER

2

BUILDING URGENCY WHEN YOUR BUSINESS IS DOING WELL

Digital transformation works best when a sense of urgency sparks the organization into action. When a company is facing obvious competitive or financial pressures, most leaders find it easier to communicate the urgent need for change. But what if all is well in the world? When businesses are humming along nicely, building urgency through scaremongering won’t work. Instead, you need to paint a compelling picture of the opportunity that digital transformation offers to the organization and its workforce. You need an aspirational model.

WHY IT MATTERS

Research shows that creating an atmosphere of urgency is the first practical step in any large-scale change effort.¹ Digital transformation ...