Chapter 17Adopting AI Requires Adapting

DOI: 10.4324/9781003286103-17

Without deviation from the norm, progress is not possible.

Frank Zappa

American musician, singer, composer

If history is to be our teacher, a lesson to be learned is this: Don’t be the next Kodak.

Founded in 1888, Kodak dominated the photographic film market for more than a century. Then, in 1975, one of its engineers named Steve Sasson developed the world’s first digital camera. When presented to Kodak’s leadership team as a game-changing technology that would allow them to lead the industry for the next 100 years, the reaction, according to Sasson, was, “that’s cute—but don’t tell anyone about it.1

Kodak blew its chance to lead the digital photography revolution. Its ...

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