© Tony Jing 2018
Tony JingHacking Product Designhttps://doi.org/10.1007/978-1-4842-3985-8_1

1. How Startups Work

Tony Jing1 
San Francisco, California, USA

Before diving into the details of how to design product for startups, it is important that I cover the fundamental concepts and terminologies used in the book. This chapter aims to introduce some of these concepts and terms, as well as the unique roles startups have played in the course of human history. It will also cover the basic realities of startups as businesses in the 21st century and introduce the concept of a product team—a team responsible for creating the products driving the successes and failures of startups.

Technology and Human History

The world, as we know it, has been shaped ...

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