© Tony Jing 2018
Tony JingHacking Product Designhttps://doi.org/10.1007/978-1-4842-3985-8_4

4. Evaluating and Informing Ideas

Tony Jing1 
San Francisco, California, USA

Before We Start Designing

In this chapter, I will cover the ways in which product ideas can be formed, explored, and evaluated for startups. These are the essential skills that separate startup product designers from UX designers at large companies or graphic designers whose job scope does not include many of the business and personal considerations.

Ideas are a dime a dozen. It only is through the process of design, testing, feedback, and iteration that a startup can evaluate the business impact of an idea. It is much cheaper and faster to design something and build a prototype ...

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