If you look at the definition of the word design as a noun, it will likely read something like this:
A design is a drawing which someone produces to show how they would like something to be built or made. 1
While this definition is perfectly applicable to most types of design work, this chapter will expand on this definition, to establish a new definition of design—one that relates to building products in startups in a team setting.
Twenty years ago, product design was a term reserved for the design of physical products, and it was often used interchangeably ...
