© Tony Jing 2018
Tony JingHacking Product Designhttps://doi.org/10.1007/978-1-4842-3985-8_8

8. Psychology, Culture, and Design

Things About the Human Mind and Society That All Product Designers Should Know
Tony Jing1 
San Francisco, California, USA

Product design is about understanding people and their needs, wants, challenges, and pain points and applying that understanding to create products that address those identified needs, wants, challenges, and pain points. To do so requires a deep understanding of what makes humans human—our thinking, emotions, psyche—what makes us tick, and what motivates us.

One thing is for sure, people will always find ways to use the products we design in ways we didn’t expect. That is okay. That is good. Our products ...

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