This is a long but incredibly important chapter.
To recap where we are at this point in the sales process:
Now you'll learn:
You're ready to start activating your prospects, but before you send anything, you need to focus on your message. There are a lot of resources available that show you how to write cold e-mails.
For subject lines, check out fun and insightful articles from Copyblogger, HubSpot, Buffer, and Quick Sprout.
For the body of the e-mail, I recommend that you check out The Boron Letters and Neville Medhora for AIDA copywriting help. See SalesFolk.com and BreakthroughEmail.com for help on writing cold e-mails.
Additional suggested reading in the resources appear in “Resources and Programs” at the end of this book. For now, I am going to focus on the topic of outbound e-mailing. Check out the resources suggested above for sample e-mails.