Chapter 16The Wrap-Up
In this book, we have discussed the entire sales process from the salesperson's perspective and have showcased over 100 tools for the modern salesperson.
Your takeaways should be:
- How to figure out your ideal customer profile (ICP)
- How to map your total addressable market (TAM)
- How to find the companies in your TAM and harvest accurate data
- How to build lists of potential buyers
- How to find the contact information of potential buyers at scale
- How to find different strategies for targeting prospects
- How to properly segment lists
- How to look at the messaging process and how to track, measure, and optimize your outbound e-mails
- How to implement outsourcing and how to hire, train, and manage virtual assistants
- How to pick a CRM system that best fits your needs
- The best ways to nurture and follow up leads
- The process of preparing for your first call
- How to negotiate, handle objections, and close the deal
- How to navigate introductions, how to phrase introductions, and how to get your point across
- The importance of asking for referrals
- How to use bonus sales hacks
Now you are ready to put everything to good use.
I'll leave you with this: if you or your team embraces this new era in sales, you will be infinitely more effective than your competitors, and you will leave them in the dust. You will win because distribution is king, and these tools will allow you to own distribution at a repeatable and scalable level. Always be testing, measuring, and optimizing, no ...
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