About the Author

Hal Becker is a nationally known expert on sales, customer service, and negotiating. He conducts seminars for and consults more than 140 organizations a year. His client list includes IBM, Disney, New York Life, United Airlines, Verizon, Terminix, AT&T, Pearle Vision, Cintas, and hundreds of other companies and associations.

At the age of 22, Hal became the number-one salesperson among a national sales force of 11,000 for the Xerox Corporation. Six years later, in 1983, he survived terminal cancer only months after launching Direct Opinions, one of America’s first customer service telemarketing firms that facilitates more than two million calls per year with offices throughout the United States and Canada. In 1990, Hal sold Direct ...

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