Introduction

If you own an iPhone or iPad, or even an iPod touch, you already possess one of the most powerful and versatile production tools ever conceived.

Nothing like starting a book with a big bold statement. Want another one?

By producing and selling more than 400,000,000 of these devices, Apple has helped demolish the barriers to entry-level filmmaking and has revolutionized the way in which professional filmmakers apply their craft.

Boom goes the dynamite!

I know—you’re skeptical. I certainly was. As a filmmaker accustomed to working with truckloads of high-end gear and an army of specialized personnel, the idea that my phone could play a significant role on set (other than calling a rental house to get more gear) seemed downright silly. ...

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