CHAPTER 5
Serif and Sans Serif Lettering
Now that you know the basics of how to build letterforms, let’s look at how to style them with serifs, decorative elements, and interesting layouts. We’ll look at every step of the lettering process from sketching your design and choosing letter shapes to creating depth using shadows and perspective.
Serifs
If you’ve perused the resources described in chapter 2, you already know there are a seemingly endless number of serif shapes to choose from. Serifs can include decorative elements on the top, middle, or bottom of the letter. In the image below, which displays a few typical serif styles, you can see ...
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