The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai
Shanghai International Conference Management Organisation (SICMO), under the Shanghai Municipal Tourism Administration (SMTA), was established in 2003 functioning as a Convention & Visitors Bureau (CVB). SICMO aims to assist the SMTA to promote and market Shanghai as one of the premier and attractive MICE destinations in the whole world. To reach the goal, SICMO has launched ten initiatives and programs in the past decade, including the Shanghai MICE Task Force, Shanghai Conference Ambassador Program and others. As a result, Shanghai ...
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