Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis

Du, Jiayi

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This article takes a critical view on the potential effects of the Disneyland Park, on its stakeholders. Disneyland in Shanghai has been under discussion for more than ten years and will a milestone in Shanghai’s tourism development. According to the official forecast, it will bring millions of billions economic benefits to the whole Shanghai economy and create more than 50,000 job opportunities. However, Shanghai Disneyland also faces challenges and risks. Themed parks are not new in China anymore. Shanghai Disneyland will face the direct competition from ...

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