Why China needs more Professional Congress Organisers (PCOs)

Seifert, Frank, Ding, Yi

image PCO?

After the generalisation and analysis of the current situation in the Chinese meeting industry, the article claims that the industry has developed dramatically but is still in its youth. This is mainly shown in the low usage of PCOs in the Chinese meeting organisation and management. Since the establishment of ICCA and IAPCO, founded in the 1960s, a PCO’s role and function has been recognised by the international meeting industry. Hence, the Chinese meeting industry should develop more PCOs to increase its efficiency, which relies on the co-efforts of the ...

Get Handbook Event Market China now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.