The evolution of the Chinese events market – An agency perspective
This article explores the specifics of the Chinese event industry and how it has evolved over the past decade. Based on the exemplary development of VOK DAMS China, it examines the particularities of the Chinese events market ten years ago compared to their importance and relevance today. Analysing and juxtaposing the past and present, the article closes with a brief outlook on the future and the trends that will shape the events industry not just in China, but all over the world.
VOKDAMS
1 Introduction
It was as early as in 2003 that the event agency VOK DAMS ...
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