Education of event management in Germany and China: A comparison

Ding, Ye, Gaida, Hans-Jürgen, Schwägermann, Helmut

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Events of all kind have a long tradition in all countries and all cultures of the world. In the course of the globalisation, the need of a professional management of these events became obvious. However, until the end of the last century, there was no professional education available for those, who wanted to work in exhibition companies, event agencies or convention centres. It was only in the early 1990s, when event management appeared on the study programmes of the universities in Germany and some other countries around the world. ...

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