Handbook Event Market China

Learning style of Chinese event management students

Louw, Mattheus J., Louw, Lynette, Li, Yanxia

There is a demand for social development in China by establishing, inter alia, a framework focusing on the employability of university graduates and developing self-directed learners. The key to achieving this would be to gain a better understanding of how learning styles, as one of the cognitive factors, contribute towards academic performance in order to provide meaningful learning experiences. The purpose of this study is to gain an understanding of learning styles and how they influence the academic performance of selected students on the International Event Management (IEMS) programme at Shanghai University of International Business and Economics ...